Article Content
Technical SEO in modern web platforms starts with architecture choices. Rendering strategy, route structure, and data loading patterns have direct ranking impact.
In Next.js ecosystems, we prioritize predictable SSR and metadata ownership. This helps search engines understand page intent faster.
Why this matters
Performance optimization is treated as an SEO lever, not just an engineering metric. Core Web Vitals improvements often correlate with stronger user engagement signals.
Finally, indexing health is monitored continuously through structured logs and search console diagnostics to catch regressions early.
Priya Sharma
Architecture principles
- Server-rendered metadata and structured data governance
- Core Web Vitals monitoring with release-based benchmarks
- Internal link architecture for crawl efficiency
- Canonicalization and duplicate content controls
