Digital Marketing
Cafe Project - THE HOUSE OF COFFEE
Overview
We worked with a cafe, THE HOUSE OF COFFEE, that had great products but low online visibility. By improving their social media presence and creating consistent, engaging content, we helped them attract more attention. Over time, this translated into increased walk-ins, better engagement, and a stronger connection with their regular customers.
Client Requirement
The cafe needed a practical social media marketing plan to improve discovery, stay consistent with content, and turn online engagement into real footfall and repeat customers.
Platform-wise content and campaign roadmap for Instagram, Facebook, and LinkedIn with clear monthly objectives.
Batch planning for reels, carousel posts, and ad creatives aligned with product positioning and audience intent.
Always-on campaign optimization with targeting refinement, creative testing, and budget allocation by funnel stage.
UTM and CRM-connected attribution setup to measure leads, qualified meetings, and campaign revenue influence.
Executive-level reporting for reach, engagement, CPL, conversion rates, and content contribution.
Approval workflows and moderation rules to maintain message quality and response consistency.
Admin Panel and Backend Features
Role-based access for content managers, ad specialists, and business stakeholders
Campaign governance with budget caps, approval checkpoints, and publishing controls
Unified analytics console for channel performance, lead sources, and month-on-month growth
Technologies Used
Channels
Paid Media
Analytics
Automation